Meet
Firefly
Thanks for being here! We’d love to share more about what makes Firefly different, how we bring integrity to all our work, and what makes us the choice partner for everyone we work with.
We’re Here to Support Your Growth
With inclusivity and integrity as our guiding principles, Firefly promises to be our customers’ unbiased advocate and our partners’ technical resource. We prioritize:
Active
listening
A customer-first approach – your agenda is our number one priority
Ethical ways of doing business
Supporting your passion
We know how important technology is to your business – and how time-consuming it can be. That’s why we’ve committed ourselves to helping our partners and customers grow through our expertise.
Firefly is a partner for all businesses, regardless of size or status.
Our Commitment to Customers
We promise to be your unbiased advocate and to provide expert service that delivers the right solution at the best price. Our customers know their technology and investment is in the right hands with Firefly.
Our Commitment to Partners
We promise to be your technical resource, treat your customers as our own, unburden you, and make every project successful. Our partners are free to grow their businesses with Firefly, and we are there to handle any project or question.
Our Team
Darrin Moeller
Founder and CEO
Darrin Moeller
Founder and CEO
Darrin is the CEO and Founder of Firefly Telecom Consulting. Darrin has over 21 years of experience in telecom sales and technology. His career started as a Business Account Executive at Airtouch Wireless (which later became Verizon Wireless) in 1996. He continued at Verizon until 2009 as a Major Accounts Manager when he left Verizon to become Director of Sales and Procurement at Full Circle Wireless. After 3 successful years at Full Circle, Darrin started a new company called Firefly IT Asset Recovery, Inc. and shortly thereafter, its sister company, Firefly Telecom Consulting. Firefly IT Asset Recovery, Inc. became the leader in the wireless industry for repurposing used wireless equipment and shortly thereafter, in large part to its partnership with AT&T, Firefly Telecom Consulting became an industry leader as well. In addition to being an avid sports fan, Darrin and his wife Susan have 3 daughters and enjoy traveling on vacations during the summer, especially to Maui.
Atiyeh Abdo
Chief Operating Officer
Atiyeh Abdo
Chief Operating Officer
Atiyeh is the Chief Operating Officer for Firefly Telecom. Atiyeh brings over 20 years of sales and management experience across a wide array of industries. He has worked in telecom with AT&T as both a direct employee and as a trusted solution partner for 9 years. Atiyeh is passionate about the role of the trusted advisor and the transformative affect they can have on customers. His fresh perspective around the value of solution providers has helped transform Firefly into one of AT&Ts top partners. Outside of Firefly, Atiyeh spends his time with his family. His wife and two children give him balance and perspective. He and his wife enjoy music, travel, and the joy of watching their children see it all for the first time.
Aaron Nowaczyk
Vice President of Sales
Aaron Nowaczyk
Vice President of Sales
Aaron is the Vice President of Sales and Business Development for Firefly Telecom. Aaron originally joined the Firefly team in February of 2014 as Regional Director for the Western Territory. Prior to Firefly, Aaron spent 4 years with AT&T, starting out in the Business Sales Leadership Development Program before becoming a Client Solutions Executive in Los Angeles. During his time at both AT&T and Firefly, Aaron has found success by becoming a true advocate for his clients and listening to their needs. With this mindset Aaron has been able to uncover issues, design, and deploy complex solutions for his customers that solve core business problems. Aaron now lives in Toledo Ohio where he enjoys being active and spending time with his wife Mandi and daughter Audrey.
Steve LaMadrid
Chief Technology Officer
Steve LaMadrid
Chief Technology Officer
Steve is the Chief Technology Officer for Firefly Telecom and is responsible for the design and feasibility of all complex networks for our sales team across the country. Steve spent over 17 years with AT&T split evenly between direct sales and sales management and has won numerous awards for both individual and team success. Steve is known for his strong data skills and his innate ability to connect customer business issues with technology that AT&T provides. He also successfully uses his MBA trainings to predict customer issues to drive a true consultative approach driving a larger average sale than his former peer group. Outside of Firefly, Steve is a voracious reader and avid traveler who uses that time to provide enriching experiences with his family.
Tom Evers
Regional Director – Southeast
Tom Evers
Regional Director – Southeast
Tom is Regional Director Network, Southeast for Firefly Telecom. He brings over 35 years of sales and management experience in Information Technology and Manufacturing. Tom has worked in telecom with AT&T as both a direct employee supporting (Georgia and South Carolina) and as a trusted Solution Partner for 6 years. Prior to this Tom directed a Systems Integration company specializing in IT services & support, IP PBX systems, networking and security. His personable approach to business centers on what’s in a client’s best interest, understanding a client’s goals and challenges and designing solutions that meet or exceed expectations. Away from Firefly he enjoys spending time with wife and family. He is active in his church and enjoys historic preservation, antiques, painting, gardening, and sports.
Derek Chu
Regional Director – West
Derek Chu
Regional Director – West
Derek is Regional Director – West. Derek has over 7 years of telecom experience in direct sales and management roles at AT&T. He has a strong background and deep understanding of the myriad of products and services that are offered in both wireless and wireline portfolios. Derek prides himself in taking a consultative approach to navigating through the various ways in which technology enhances everyday business needs. Outside of work, Derek enjoys traveling to new places, experiencing new cuisines, and staying active- to supplement his foodie adventures.
Eddie Medina
Senior Solutions Architect
Eddie Medina
Senior Solutions Architect
Eddie is a Senior Solutions Architect for Firefly Telecom. Eddie brings 20 years of experience in sales engineering and technical selling. He excels at collaborating with c-levels and designing next gen business networks. Eddie has been an multi year award winning performer throughout his career and most recently at AT&T. He is a certified consultant of AT&T cyber security solutions and multi-site connectivity portfolios. With his past experience in mobility solutions, Eddie can design enterprise solutions covering wireless end users, network transport, connections to the cloud and secure the data on one platform providing a true end to end solution. Outside of Firefly, Eddie is a coach for multiple club sports, loves music and anything outdoors with his family.
Jay Stepter
Regional Director – West
Jay Stepter
Regional Director – West
Jay is the Regional Director-West for Firefly Telecom. He brings 25 years of telecommunications experience with direct sales, technical overlay and management roles across different carriers including AT&T. Jay is a proven consultant for Cloud, Cybersecurity, Connectivity / SDWAN, UCaaS and Mobility services using his MBA skills to help clients solve business problems. He helps both customers and partners identify, design, and implement complex solutions. Jay is a true customer advocate! Away from Firefly, Jay enjoys engaging his family, local church, and civic groups. Personal and professional development are fueled by his love of learning and experiencing new things.
Steve Flores
Director of Operations
Steve Flores
Director of Operations
A southern California native, Steve joins the Firefly team as our Director of Operations. Steve began in the telecom industry in 2011 as a Dedicated Business Account Manager for AT&T. Managing a multi-million dollar portfolio of clients, Steve focused on building and deepening client relationships. With this client-centric attitude and a problem-solving selling approach he lead the nation in performance and was quickly promoted to the position of Technical Sales Consultant. In his new role, Steve focused on complex network designs and was in charge of staging the overall implementation of service. This rich experience with AT&T has led to a proficient understanding of their systems and processes, making Steve an ideal representative for the role. During his time away from the office Steve enjoys traveling and staying active by playing basketball and long distance running.
Zach Pasqualetto
Operations Team Lead Fulfillment Manager
Zach Pasqualetto
Operations Team Lead Fulfillment Manager
Zach is both the Operations Team Lead and Fulfillment Manager for Firefly Telecom. Zach joined the team in late 2014 to bolster our back end order support. Though Zach has a background in Urban Planning, he has quickly mastered the intricacies of AT&T and moved from a member of the operations team to the team leader. He keeps all parts of our backend operations running smoothly and ensures that our customer experience maintains the highest level.
Danny Martinez
Client Relationship Manager
Danny Martinez
Client Relationship Manager
Our Client Relationship Manager, Danny comes to us with over four years of wireless device sales experience and over 12 years of customer service experience with a degree in Communication from UC Santa Barbara. His attention to detail combined with his dedication to customer service will help maintain the highest levels of customer satisfaction. He provides sales support for mobility sales representatives and customers. When not at Firefly, Danny enjoys being at the beach, going on hikes, and seeking new adventures.
Sandi Villalobos
Wireless Operations Manager
Sandi Villalobos
Wireless Operations Manager
Sandi has been in the Telecom industry for the past 24 years and held various mobility positions at AT&T including New Hire Training Lead, Technical Support, Presidential Escalations Desk and Government Sales Representative. Her roles at AT&T have made Sandi a subject matter expert in numerous areas of mobility and she prides herself in her problem solving skills and her ability to grow strong and trusted business relationships with her customers. Sandi spends most of her spare time at Disneyland with her daughter as they are both Disney super fans.
Mark Herndon
Senior Quality Assurance Manager
Mark Herndon
Senior Quality Assurance Manager
Mark is a Quality Assurance Manager for Firefly, providing sales support to wireline accounts. Mark has over 29 years of experience working at AT&T in sales and customer sales support and has spent the last 6 years supporting some of AT&T’s top 500 accounts in the Signature Client group in wireline services. He brings a lot of experience working with customers on placing orders and providing great customer service. Mark graduated from the University of North Carolina at Charlotte with a degree in Business Administration. Outside of Firefly, Mark enjoys spending time with his family, watching sports and is a big fan of the North Carolina Tarheels and Carolina Panthers.
Stuart Boelts
Senior Quality Assurance Manager
Stuart Boelts
Senior Quality Assurance Manager
Stuart is part of Firefly Telecom’s back end support team. He came to Firefly from the real estate industry with a degree in International Affairs from University of Colorado at Boulder. Since joining the team in 2018, he has helped the wireline team grow, providing excellent backend support. Outside of Firefly, Stuart enjoys watching and playing Basketball and is an avid Lakers and Colorado Buffaloes fan.
Brandon Card
Quality Assurance Manager
Brandon Card
Quality Assurance Manager
Brandon joined the wireline operations team after nearly 4 years of working in the operations department of Firefly IT Asset Recovery. His intuitive problem-solving procedures and team-oriented mindset make him a valuable member of the Solutions team. Aside from his technological prowess, he brings a refreshingly positive attitude to the customer service experience. In his free time, if he isn’t just at home watching Netflix, Brandon spends a lot of his free time writing, producing, and playing music.
Chris Chaney
Commissions Analyst
Chris Chaney
Commissions Analyst
The newest member to our operations team, Chris is our commissions analyst. He joined the team in March of this year and brings a wealth of experience in accounting and commissions management. Chris has a degree in Business – Information Systems from University of Phoenix and has experience in wireline sales, customer service, and database management. He is both detail oriented and a problem solver; both skills that he uses daily with Firefly. Outside of work Chris enjoys hosting Dungeons & Dragons sessions with friends and family as well as taking his wife Afton and two young sons out for a family day at Disneyland.
Monica is Regional Director – West for Firefly Telecom. Monica has 20 years telecom industry experience in direct sales and management roles across different carriers- the majority of time at AT&T. Monica has been successful by understanding the business needs and drivers of our customers, and connecting solutions to bridge the gaps to meet their business goals. She works as an advocate for the customer to ensure that the solution designs are the right fit for the customer. She has vast experience with enterprise customers and designing both voice and data networks. Outside of Firefly, Monica is passionate about raising her son, being active, staying healthy and enjoying good friends and family.
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